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• WATER - and Watch Out for Bottled Water!
  Next to oxygen, water is the most important factor in our survival. We could go without food for 5 weeks or more, but we can only survive a few days without water.
• Why Do I Crave Alcohol?
  Craving alcohol is a complicated process that involves several different factors. We are usually first introduced to alcohol at a young age (in our teens). Since no-one under the age of 21 (in the US) is allowed to purchase alcohol, it becomes “cool” and desirable for young adults under 21 to give drinking a try.
• Why Do I Crave Caffeine?
  When you drink caffeinated drinks like coffee, tea and most sodas, the caffeine in the drink causes increased neuron activity in your brain, which in turn results in the release of a hormone we all know well – adrenalin.
• Why Do I Have Cravings During PMS?
  Scientists and medical professionals don’t completely understand the causes for PMS and the cravings that go along with it yet. The general consent is that hormones like progesterone, estrogen and testosterone are involved, as is the brain chemical serotonin.
• Why Do I Have Salt Cravings?
  There are several different reasons why you may be craving salt. The first one is that over the years your body and your taste buds have been accustomed to a lot of salt. If you are trying to cut back on salt because of health reasons, your body will crave it, simply because it is used to lots of salt.
• Why Do I Have Cravings For Carbohydrates?
  Eating carbs like pasta, rice, bread and sweets will raise your blood sugar levels. It also temporarily elevates the levels of certain neurotransmitters in our bodies, most notably dopamine which releases chemicals including endorphins that give us a feeling of pleasure and serotonin which produces a feeling of well being.
• Why Do I Have Chocolate Cravings?
  Chocolate is packed with antioxidants and certain nutrients including iron, copper, magnesium and potassium. Your body may need more of these nutrients and crave chocolate as a response.
• Why Do I Have Sugar Cravings?
  Consuming sugar temporarily elevates the levels of certain neurotransmitters in our bodies. Do you know what neurotransmitters are? They are “feel-good” chemicals. Two of the major “feel-good” chemicals released by eating sugar are:
• Sugar Cravings: Connie's Story
  Every year thousands of sugar-addicted Moms resolve to reduce their sugar intake and that of their family. They make a New Year’s Resolution, or they start a new diet. They go through their cupboards and get rid of all the items with sugar in them. They resolve to eat fruit instead of sugary sweet desserts.
• Why Do I Have Food Cravings?
  Obviously we crave food – It’s called hunger. However, there are all kinds of food and drink cravings that can be caused by a nutritional deficiency, your emotional state or by habit.